Keynote Speaking 

I engage audiences with motivational, thought-provoking, instructional and transformational topics related to Leadership, Peak Performance, Creative Thinking, Change Management, Team Effectiveness and Creating a Legacy.
 
I'm invited to give keynote presentations and conduct interactive talks at organizations in North America, Europe and Latin America.

The duration varies from 30 minutes to 2 hours, depending on the occasion, audience, interactivity and use of A/V technology.

Please read the detailed descriptions below.

Corporate Keynote Presentations

These Keynote Presentation topics are best suited for live corporate audiences. The minimum duration is 60 minutes.

LEADERSHIP PERFORMANCE STRATEGY
"Inside the Winners Circle: Winning in Sports applied to Winning in Business"
Key factors of sports achievement applied to leading in business and self-leadership

LEADING A HIGH PERFORMANCE CULTURE
"Performance Architecture: How to create your team's Peak Performance Strategy"
Align Focus, Energy and Breakthrough thinking skills to lead your organization to Exponential Growth

BREAKTHROUGH THINKING
"The Glass is Full and a Half: How to Design Breakthrough for Outstanding Results"
Design your Leadership Strategy for delivering New Value and achieving outstanding results

LEADERSHIP LEGACY DEVELOPMENT
“Leading through Identity and Leaving a Legacy”
Develop the Values-based approach to create an inspiring Legacy that inspires others to follow you.

Short Keynotes (Live and Online Presentations)

These Keynote Presentations can be adapted to live and online delivery for a variety of audiences. The minimum duration is 45 minutes.

FOR EXECUTIVES & ENTREPRENEURS

1. Breakthrough Thinking: The 300% Mindset

• Audience: Executives, Entrepreneurs, High-Performers

• Theme: Personal & Organizational Transformation

• Summary: Leverages the "Imagine, Improve, Inspire, Ignite" framework to challenge leaders to expand their vision and take bold action beyond perceived limits.

2. From Fog to Focus: The Art of Clarity and Decision-Making

• Audience: Executives, Entrepreneurs, Professional Athletes

• Theme: Mental Clarity & Focus

• Summary: A roadmap to eliminate distractions, increase focus, and make high-stakes decisions with confidence.

3. The Deepest Dive: Designing a Career Shift with Purpose

• Audience: Mid-Career Professionals, Entrepreneurs

• Theme: Life Transitions & Purpose

• Summary: A transformative session to realign personal values and professional goals to design a more meaningful career path.

4. Mastering Personal Breakthroughs

• Audience: High-Achievers, Professionals in Transition

• Theme: Personal Growth

• Summary: Explores a 4-phase process to break through mental barriers and turn transformation into influence and leadership.

5. Resilient Leadership: How to Inspire and Elevate Others

• Audience: CEOs, Investors, Corporate Leaders

• Theme: Leadership & Influence

• Summary: Teaches how authentic leadership and daily habits build impact, trust, and long-term legacy.

6. Leadership Resonance: The Power to Inspire Change

• Audience: Executives, Thought Leaders

• Theme: Purposeful Leadership

• Summary: Focuses on authenticity, emotional connection, and the capacity to inspire and mobilize people during times of transformation.

FOR INNOVATORS & CHANGE AGENTS

7. Jazz Intelligence: Leadership in Uncertainty

• Audience: Business Leaders, Innovators

• Theme: Adaptive Leadership

• Summary: Applies jazz principles to leadership—teaching improvisation, awareness, and agility in complex environments.

8. The Power of Storybranding: How to Make Your Brand Unforgettable

• Audience: Entrepreneurs, Marketing Leaders

• Theme: Branding & Emotional Marketing

• Summary: Demonstrates how identity, emotion, and storytelling can create brands that connect deeply and drive cultural movements.

ON PEAK PERFORMANCE & MENTAL TOUGHNESS

9. Mental Toughness for Peak Performance

• Audience: Athletes, Coaches, Sports Teams

• Theme: Mental Skills Training

• Summary: Focuses on confidence, resilience, and focus using tools adapted from F1 and elite sports mental preparation.

10. Peak Performance Under Pressure: Lessons from Formula 1

• Audience: Corporate Teams, Athletes, High-Stakes Professionals

• Theme: High-Stress Execution

• Summary: Draws from F1 to illustrate mental rehearsal, stress mastery, and rapid decision-making under intense pressure.

11. The Art & Science of Peak Performance

• Audience: Business Leaders, Athletes, Coaches

• Theme: Neuroscience & Performance Psychology

• Summary: Combines brain science and real-world strategies to help individuals reach sustained high performance.

12. Mental Toughness for Entrepreneurs

• Audience: Startup Founders, Business Leaders

• Theme: Resilience in Uncertainty

• Summary: Addresses how to stay mentally tough through rejection, risk, and constant decision-making in the startup journey. 

ON TENNIS, LIFE & PHILOSOPHY

13. The Wisdom of Tennis: Life Lessons from the Court

• Audience: Business Executives, Tennis Enthusiasts, Public

• Theme: Philosophy & Performance

• Summary: Uses tennis as a metaphor for life—teaching how mindset, adaptability, and discipline lead to fulfillment.

14. The Mental Game of Tennis: Winning Beyond the Scoreboard

• Audience: Competitive Players, Coaches, Sports Psychologists

• Theme: Sports Psychology

• Summary: Breaks down preparation, in-match focus, and post-match resilience to enhance performance under pressure.

ON SPORTS BUSINESS & FAN ENGAGEMENT

15. Innovation in Sports: What’s Next?

• Audience: Sports Executives, Investors, Coaches

• Theme: Sports Innovation

• Summary: Explores the impact of emerging tech, training advances, and fan experiences on the evolution of sport.

16. Fan Experience 2030: The Future of Engagement

• Audience: Media & Sports Executives, Team Owners

• Theme: Digital Transformation

• Summary: Analyzes how AI, immersive media, and personalization are redefining sports fandom and how organizations can stay ahead.

Training Courses and Workshops

I focus on teaching leaders and their teams about Peak Performance, High Performance Teamwork, Breakthrough Thinking skills and how they connect with the resonance of their Brand.  

My role is to define the knowledge, skills, attitudes and habits required to become a Peak Performer as well as guiding executives in the design of their Peak Performance Blueprint to create new value and increase revenues.  

LEADERSHIP - "Peak Performance and Leadership Workshop"

• Description: Effective approaches on how to optimize the relationship between Peak Performance and Leadership.

• Objective: To provide an effective blueprint that guides leaders to manage their own performance and lead their teams to extraordinary results.

• Duration: From 4 hours to 2 days

TEAMWORK - "Beyond Personal Best: Peak Performance Blueprint Design for Teams"

• Description: A systematic approach to designing the team's Peak Performance Blueprint to align knowledge, skills, attitudes and habits that yield Breakthrough results.

• Objective: Creation of a Peak Performance Blueprint to support strategic objectives and operate in the Ideal Performance State (embracing challenges, designing solutions and managing energy rather than time).

• Duration: From 1 to 2 days

CREATIVITY - "Breakthrough Power: Creative Thinking Skills for Executives"

• Description: Fundamental strategies and tools to enhance Creative Thinking skills that lead to Breakthrough solutions and results.

• Objective: To provide the critical thinking tools to generate new ideas, concepts and value on-demand. A team of creative thinkers can communicate, cooperate, commit and co-create better to find New Value and increase revenues.

• Duration: From 4 hours to 2 days

CORPORATE CULTURE - “Culture is Strategy: Co-Creating Our Resilient Corporate Culture”

• Description: Culture is a competitive advantage and a differentiation factor. Culture is Strategy and it requires a meticulous design

• Objective: To co-create the organization’s Culture based on Vision, Values, Team Profiles and Strategic Objectives

• Duration: From 1 to 2 days

BRANDING - "Brand Resonance: Who We Are, What We do Best and Why it Matters"

• Description: Brand Strategy Development - an in-depth analysis of your Corporate Brand and Culture to discover your uniqueness, your positioning and your pathway to employee and customer loyalty.

• Objective: To co-create the Brand Strategy documents that will guide your company to new opportunities to gain recognition and market share.

• Duration: From 1 to 3 days

"On November of 2000 at Interlaken, Carlos was able to deliver one of the most memorable events in the history of ABN AMRO Private Banking."

- Armand Kersten, Group Legal Director at Horus Europe Holdings Limited (former Head of Global Compliance - ABN AMRO Private Banking), Rotterdam, NL

"Carlos is a great guy, very empathetic. 

He knows what he is talking about and is a living example for what he stands for. It's learning by doing!   Passion is Carlos' driver. A passion to deliver results. Performance is one, but Carlos takes you to the next level: Peak Performance. Which is a state of mind and body. It's this combination which brings you to perform your personal best."

- Andre Smits, Managing Director, Head Wealth Management Benelux at Deutsche Bank, Amsterdam, NL

"I met Carlos through an ABN AMRO Colleague as he is known for successful seminars

which he's been organizing for ABN AMRO Bank. In June 2007, the Young Bankers Association realized a High Performance Seminar and hired Carlos Salum for these two days. It was simply the best and most efficient seminar in regards of thinking out of the box, getting creative and powerful after fully booked two days.  He gave us a kick of motivation and all participants left the seminar with a huge smile and satisfaction. He made us realize how complex we think in our daily business, whereas easy and simple we could keep it by looking at things from a different perspective and being more successful. He had such a good impression on the young bankers, as he acts like a colleague, a friend, sometimes like a mentor, a coach... Meeting, experiencing and listening to him during his seminar was for me a huge added-value. I like the way he teaches, the very simple comparisons and stories, which you can remember your whole life long..."

- Derya Kara, Wealth Management Executive, KKR Switzerland, Zurich, Switzerland